Customer appreciation can help you retain customers and build a better business. Customer retention is absolutely essential for your company’s continued success. After all, the probability of selling to an existing customer is between 60% and 70%, compared to just 5% to 20% for new customers.

Are you wondering how you can show your customers that you care about them? Here are five simple, effective, and proven strategies from Incept. Take a look, and see how you can win big at customer appreciation.

1. Send A Handwritten Note

Something as simple as a handwritten note or card can help customers feel appreciated. In our digital age, writing down a note is something that really feels special, especially if it’s personalized and heartfelt.

2. Think About Anniversaries

Doing something special for a customer’s anniversary is a great way to build your relationship. For example, you could send a “Thank You” card on the anniversary that you started doing business, or even send them a gift basket or some other special gift. 

You also could give them a special perk from your company. For example, if suitable, you could offer an existing customer free shipping, a discount, or some other kind of promotional perk that’s appropriate based on your line of business.

3. Make Things Personal

Personalized gifts show customers that they matter to you. For example, you could purchase some baby essentials or other gifts for a customer or a contact that’s just had a baby. Or, as another example, if one of your customers just got married, sending a quick, handwritten “Congratulations” card is a fantastic way to help them feel appreciated. 

It’s the little, personal touches that really make a difference! Personalized gifts show that you’re invested in your relationship, and that you’re paying attention to your customers as people – not just business partners.

4. Put Your Customers In The Spotlight With Social Media

If you want to make a customer feel special, you can post about them or your company on social media. Sharing their stories publicly is a fun, cool way to show how important your customers are to your business.

This is also a win-win because not only can you share customer success stories, but you also get to highlight your own products and services, and how you’ve been able to help your loyal customers. 

5. Go The Extra Mile For Your Most Valued Customers 

When you go above and beyond for your customers, they remember it. For example, you could issue a refund for a valued customer, even if they're well beyond the standard return policy. Or you could provide special pricing on a bulk order, or provide extended customer support hours for your best customers.

Every business is a little different, of course. But these little touches do make a big difference. When you go the extra mile for customers, they’ll feel more loyal and valued – and that helps your company thrive. You may even be able to win more business. After all, 72% of customers will share positive customer service experiences with 6+ people.

Show Customers Your Appreciation – And They’ll Stick With You! 

Customer appreciation makes your customers feel good and it makes you feel good, too. But it also helps you keep great customers around, and that helps your business thrive. We hope that this guide from Incept has been helpful, and has inspired you to show your appreciation to your own customers.

Interested in more helpful content? Check out our blog. Or, if you’re looking for a partner to help improve customer experience at your business, contact us for a consultation. We offer a full lineup of CX solutions that can help your company thrive in today’s competitive business landscape.