Billie shared insights on the importance of building a winning donor experience at the 2012 ADRP Conference.

May 22, 2012

CANTON, Ohio - Incept's Vice President of Client Results Billie Johnson presented A Great Donor Experience = A Game Winning Grand Slam" at the 2012 ADRP conference in St. Louis on May 16th, 2012. With donors' lives being busier and busier, the presentation provided attendees with ways to make the blood donation experience a winning success every time!

Billie had the following remarks to share about her presentation: "My topic this year was on the donor experience and moving the blood center staff away from executing tasks and making the entire process of donating blood all about our donors. After thousands of surveys, we find that most lapsed donors claim the reason they have not been in to make a donation is a lack of time." Billie also added, "This session focused on finding ways to make the experience so enjoyable that donors will prioritize blood donation over other activities that they choose to do when they have free time."

The conference was another huge success for all that attended, and Incept looks forward to seeing everyone next year in Scottsdale, AZ!

About The Association of Donor Recruitment Professionals
The Association of Donor Recruitment Professionals (ADRP) has more than 500 members from countries across the globe. It is the only organization devoted exclusively to donor recruitment as a profession. The ADRP represents donor recruitment professionals worldwide. For more information about the ADRP, visit them online at www.adrp.org.

About Incept
Incept is a conversational marketingTM firm that specializes in conducting productive conversations with your current and potential donors. These conversations help to strengthen your relationship with current and lapsed donors netting you more productive units at the blood center level. Visit Incept on the web at www.inceptsaves.com.