Newly promoted leader rises from entry level to lead Canton company to exceptional growth.

February 7, 2012

CANTON, Ohio (Feb. 7, 2012) - Incept, a Canton-based conversational marketing firm, has appointed Sam Falletta to president and CEO. The appointment culminates a 15-year career at the company during which Falletta helped grow Incept from 10 employees to 250.

For the past six years, he served as president at Incept and led the company to average annual growth of over 40%. Also under Falletta's leadership, the organization was recognized as one of Northeast Ohio's Top Workplaces by the Cleveland Plain Dealer, and the number-one mid-sized company to work for in Canton. 

Company founder Jeff White works closely with Falletta and believes he embodies several attributes that have helped him become an exceptional leader. "In terms of dealing with clients, Sam is conscientious and consistently delivers high-quality results. He is relentlessly driven to evolve professionally and personally," said White.

As a manager, Falletta is committed to creating a work environment in which ideas and knowledge flow freely. "Sam is a firm believer in strengths-based management and he goes out of his way to help Incept team members function in roles where they are most capable of producing exceptional results," said White. "He's very good at helping everyone understand their role and how it impacts the organization."

Professional History
Falletta began at the company in 1997 as a recent business school graduate of the University of Akron. He spent his first few years at Incept honing the communication, listening and leadership skills necessary to forge productive client and employee relationships. Throughout his tenure he has held various leadership positions including vice president/general manager and chief operating officer. Currently, Falletta is also a part-time instructor of Marketing at the University of Akron.

Falletta has also contributed greatly to Incept's corporate social responsibility goals over the years. Each year the company makes a difference in the lives of others by donating up to 10 percent of its earnings to local, national and international charitable organizations that help people in need around the globe.

In fitting with the company's culture of giving, Falletta used his talents to found the area's first official TEDxAkron event last October. The event is affiliated with TED, a nonprofit organization devoted to sharing world-changing ideas and projects from the world's leading thinkers and doers. Its conferences have featured leading world thinkers including Bill Gates, Al Gore, Jane Goodall, Sir Richard Branson and former UK Prime Minister Gordon Brown.

"TEDxAkron is a locally organized event that brings together community members for the purpose of discussing issues that impact the community. Its goal is to create positive change to the world starting with our immediate area," said Falletta.

About Incept
Incept is a conversational marketing firm specializing in call center and social media support services for the blood center, commercial software and automotive industries. Visit Incept on the web at www.inceptresults.com and www.inceptsaves.com.