June 11, 2006

San Diego Blood Bank, a leader in the donor recruitment industry, has been serving its district since 1950. The Blood Bank wanted to increase their supply and donor list as the needs in the industry continue to rise. Joining with Incept, a conversational marketing firm based in Canton, Ohio, a campaign was designed to contact donors directly and allow them to schedule an immediate appointment. 

"We are proud to help design a campaign that ultimately saves lives," Billie Johnson, Incept's Director of Client Services said. "San Diego Blood Bank provides services for its community that continue to promote life and help the demands in transfusion medicine." 
Incept targeted individuals who knew the advantages of the donating procedure and had previously given before. This strategy reduced the amount of time necessary to reeducate and establish the efforts of the blood center. The campaign was designed to help these individuals chart their last appointment, continue awareness of upcoming blood drives and review their schedule to make another donation appointment.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

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