Community Blood Services has contracted Incept to conduct current and lapsed telerecruitment activities for 2 of its fixed sites and varying mobile locations. Incept will also be responsible for conducting appointment reminder calls to maximize donor show rates and subsequent draws.
Four New York City fire fighters from the Tenhouse in lower Manhattan, were the guests of Incept during a recent charity golf outing in West Orange, New Jersey.
Rhode Island Blood Center has chosen Canton-based Incept to provide blood donor tele-recruitment services to help meet their daily demand of over 280 units
San Diego Blood Bank increases donor commitment with help from Incept.
San Diego Blood Bank, a leader in the donor recruitment industry, has been serving its district since 1950. The Blood Bank wanted to increase their supply and donor list as the needs in the industry continue to rise. Joining with Incept, a conversational marketing firm based in Canton, Ohio, a campaign was designed to contact donors directly and allow them to schedule an immediate appointment.
Incept Partners With Gulf Coast Regional Blood Center in Unique Donor Recruitment Strategy Commit for Life
July 1, 2005
Tailoring services to address specific customer needs has made Incept a leader in the blood donor recruiting industry. The company's work with Gulf Coast Regional Blood Services is a perfect example.
"We are very excited about the opportunity to partner with the Gulf Coast Regional Blood Center," says Incept's President/Chief Results Officer Sam Falletta. "They represent some of the most progressive ideas in blood donor recruiting, and are viewed by everyone as an industry leader."
Commonly known as "The Blood Center", GCRBC views donor recruitment and retention in a very different way than other blood centers. Taking a "less is more" approach, this Houston, Texas based blood center utilizes a comprehensive communication strategy that allows them to "touch" donors at various stages of their donation cycle using numerous methods. Donors are always kept apprized of upcoming events and drives in their local area. There is an emphasis on education related to the need for blood and blood products.
Donor communication is managed through a unique donor retention program called Commit for Life. Through this program, donors commit to making four donations in a year; they allow the blood center to contact them and they spread the word to others about the importance of donating blood. Donors are rewarded for participating by earning "points" that can be redeemed for unique and valuable premiums.
Incept is reactivating lapsed donors for Gulf Coast Regional Blood Services. Those who have not donated for one to three years are receiving recruitment calls.
"I am thrilled with this partnership," says Incept's Director of Client Services Billie Johnson. "To sum it up, The Blood Center does it right! From their internal infrastructure to the care and compassion they show their donors, Gulf Coast Regional Blood Center exemplifies the best practices in the industry."
About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.
To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813
Incept Let's talk...results!
Incept Continues Growth as Blood Donor Recruitment Industry Leader
Incept Exhibits for Third Consecutive Year at ADRP Conference
Launch of Program for American Red Cross Greater Ozarks - Arkansas Region an Outstanding Success
As a test for the American Red Cross's Greater Ozarks - Arkansas Region, Incept made mobile blood drive calls that had previously been handled by temporary employees. From the very start, program results were great. It took only eight days from the time the test began for the client to give a "go" for the rollout of the program. Donor Support Supervisor Terri J. Rimer noted that the Greater Ozarks - Arkansas Region was "very satisfied" with Incept's performance.