Customer Experience

Client Success: Integrating customer support resources to strengthen customer relationships.

Client Success: Integrating customer support resources to strengthen customer relationships.

The client came to Incept due to their under performing inbound sales team and a high turnover rate. Their high-ticket product is knowledge-intensive and due to the lack of in-house brand support, they needed an outsource CX partner to aid in issue resolution. On top of phone support, the client also required inbound email and website chat support to ensure an omnichannel customer experience.

Top 5 Ways to Improve Customer Experience

Top 5 Ways to Improve Customer Experience

In the age where companies compete heavily for customers based on customer experience alone, it shouldn’t be surprising that we keep talking about ways to improve customer experience. Customers are getting increasingly more likely to switch brands even after just one poor experience with the brand.

Because of this, your company needs to be on the same CX page no matter the department. Regardless if they call customer support or message via Facebook Messenger, they should be treated the same and receive the same outcome.

Whether you have a customer experience strategy that you would like to improve, or you are in the planning stages of creating one, here are some of our favorite ways to improve customer experience.

Customer Experience vs Customer Service

Customer Experience vs Customer Service

The term “customer experience” seems to be thrown around a lot lately, and for good reason! Companies have begun to realize the importance of a customer’s entire experience with them, rather than just when they contact customer service.

Customer experience isn’t something brands should (or can afford to) take lightly. In the past year alone, 49% of people have said that they switched brands due to poor customer experience. 81% of companies also state that they are competing based on CX alone, which means that customer experience is the new brand.

Now more than ever, it’s important for every B2C company to understand that your company’s brand is more than colors and logos. Your brand still encompasses marketing, but customer experience is really the key factor in how potential and current customers feel about your company.

Top 10 Customer Support Best Practices

Top 10 Customer Support Best Practices

We know that when it comes to your business, success comes down to how your customers view their experience with not only the product/service, but also with the customer support team. Because it's much easier to convert a current customer than someone unfamiliar with your brand, the goal of your business should be to ensure customers to come back monthly or yearly. Therefore, ensuring that churn is minimized is essential for business success. 

In the past year, 49% of people have switched from a service provider or business because of poor customer support. Therefore, in order for your customers to remain satisfied and your business to be successful, exceptional customer support is key. 

In marketing and business development, it’s always stated that you need to reach out to leads with the right content at the right time. This is the same when they have already agreed to be a subscribing customer! The best customer support comes down to being available to assist when your customer needs it, how they want to be in contact, and with the personalized help they need.

5 Ways for Giving Customer Support a Human Touch

5 Ways for Giving Customer Support a Human Touch

While today’s modern world is centered around technology, our society will always crave human interaction, especially when it comes to customer support.

Quality conversations and interactions never go unnoticed by customers. In fact, 86% of buyers are willing to pay more for a great customer experience.

And what’s correlated to exceptional CX? Adding a human touch to every conversation.

Whether your customer support team is in-house or you’re a company that provides outsourced customer experience solutions, take note of how your team can give a human touch to a customer’s experience through the tips below.

5 Customer Engagement Trends You Need To Pay Attention To in 2020

5 Customer Engagement Trends You Need To Pay Attention To in 2020

When your B2C company wants to grow, where is the first place you turn?

Your current customers, right?

This answer seems to be an easy one, but when 54% of customers say that companies need to transform how they engage with them, it’s clear that not every company thinks this way.

We always believe that the customer comes first, which is why we’re so excited about customer engagement trends and how your company can make the experience better for them.

11 Customer Service Skills Every Inbound Call Center Agent Needs to Have

11 Customer Service Skills Every Inbound Call Center Agent Needs to Have

When your customers have been the foundation of your business’ growth, it’s understandable (and even expected!) that there’s a high importance on those relationships. As an expert in conversational marketing, we know what it takes to form and maintain the relationship with your customers.

Whether you have an in-house contact center or you have an outsourced partner, these customer service skills need to be top of mind for all of your call center agents.

5 Significant Ways to Reduce Churn Through Customer Relationships Within Your Contact Center

5 Significant Ways to Reduce Churn Through Customer Relationships Within Your Contact Center

Churn is the most important word to your subscription business. A Gartner Group reports that 80 percent of your future revenue will come from 20 percent of your current customers. By investing directly in those relationships, you can ensure you are maximizing the lifetime value of each customer. A study conducted by Bain & Co. cited that increasing customer retention rates by 5 percent increases profits by 25 to 95 percent.

The Top Secret Recipe to Increase Employee Engagement in a Contact Center (Only 5 ingredients!)

The Top Secret Recipe to Increase Employee Engagement in a Contact Center (Only 5 ingredients!)

Everyone’s family has a secret recipe for Thanksgiving that’s been passed down over the years. The pie, the stuffing and even the cranberry sauce all have a personal touch that has been tested and perfected lovingly over time.

Many times creating exceptional employee engagement can seem just like that Thanksgiving pumpkin pie – a mysterious recipe that seems just out of grasp, so secret you can’t wait for the day when someone will tell you how to make it perfect. You might test a few techniques here or there, but when the result isn’t perfect, it’s often times blamed on not having that top-secret recipe.

3 Important KPIs for Inbound Telemarketing Services

3 Important KPIs for Inbound Telemarketing Services

Whether you have an in-house call center, or you have an outsourced telemarketing partner, it is so important to know how to measure performance and success. Answering a call is great, but if the customer isn’t satisfied, what’s the point?

As an experienced telemarketing company, we know how important it is to not only track the following important key performance indicators, but continually work to improve your inbound telemarketing stats. Below are three important KPIs for inbound telemarketing services are essential to not only retain happy customers, but also to help your business continue to grow!

Contact Center Trends for 2019 That We Are Most Excited About

Contact Center Trends for 2019 That We Are Most Excited About

The landscape of communication is rapidly evolving so we strive to keep tabs on latest contact center trends so that we can provide our clients (and their customers) with the best service. Being in a mindset of growth and advancement always proves to be effective in helping our clients achieve their customer service goals as well as improving our own business.

Whether the current call center trends include tactics that we already employ or methods that we see on our horizon, here’s what our team is most excited about in 2019:

Strategic Planning for Telemarketing Companies

Strategic Planning for Telemarketing Companies

Incept’s CEO, Sam Falletta, was recently featured on The Market That Moves America podcast where he talked about Incept’s path from rapid expansion to focused growth. With nearly two out of five middle market businesses lacking a clearly defined strategy to guide business decisions, this podcast is worth a listen for any business interested in learning from one company’s journey towards strategic growth.

What metrics do you track to ensure high quality support?

What metrics do you track to ensure high quality support?

Developing a high quality monitoring and coaching system starts with identifying your desired outcome – results.  If the Conversational Quality (CQ) system is not designed to be an accurate measurement of performance, then that disconnect will result in a quality system that can actually harm your results rather than help them.  The question becomes, how do you know if your quality system is working properly?  What metrics do you look at to ensure a good product that will accurately measure results?

March Madness: How To Use Basketball To Drive Call Center Effectiveness

March Madness: How To Use Basketball To Drive Call Center Effectiveness

March Madness reveals America’s best college basketball team and the super fans that stood behind them from the beginning. From rivalries to upsets, blowouts to buzzer-beaters; we anxiously wait to witness what will unfold between March 14th and April 3rd as the top programs in the country battle for a national championship and the rest of us battle for the best bracket.