Nurturing leads is an important part of the sales process. But it can also be challenging. Fail to maintain enough contact, and you could lose a potential customer. But if you’re too aggressive about pursuing these leads, you may drive them away.
So, how can you maintain this delicate balancing act, nurture leads effectively, and turn them into customers? Find out now in this blog from Incept as we discuss the basics of cold leads, and discuss six simple and effective steps you can take to turn cold leads into paying, loyal customers.