Laney Miller
Understanding How AI Affects The Customer ...

The generative AI revolution is upon us. In the past couple of years, Large Language Models (LLMs) like ChatGPT have totally changed how many of us think about artificial intelligence. And one of the hottest markets for AI has been customer service. A 2020 study by McKinsey estimated that AI could deliver up to $1 trillion of yearly value each year, and customer service represents a large portion of this value.

So in this blog, we’re going to be taking a look at the ways that AI is currently transforming the customer experience (CX) – and how it may continue to do so in the future.

Understanding How AI Affects The Customer Experience – Today And Tomorrow
Laney Miller
5 Keys to Creating an Attractive Company ...

In today's fast-paced business environment, attracting and engaging dedicated employees is critical for companies striving for success. As time progresses, we will continue to see more Gen Z job seekers, those born between mid-1990s and early 2010s, and embrace the perspectives, skills, and expectations they offer. Throughout this blog we will cover five strategies for creating an appealing company culture specifically designed to attract, motivate, and engage Gen Z customer experience agents.

5 Keys to Creating an Attractive Company Culture for Gen Z Customer Experience Agents
Laney Miller
How long is the phone even going to be a thing ...

You’ve seen the news articles. Lots of big companies are “hiding” their phone numbers and making it harder to get in touch via phone – and some companies like Frontier Airlines, Shopify, and Squarespace have completely eliminated phone-based customer support. But what’s responsible for this change? And when – if ever – will phones be completely eliminated from the customer experience?

In this blog, we’ll take a look at some statistics and consumer preferences – and explain why we think that the phone will stick around for quite a while, even if it’s in a more limited capacity.

How long is the phone even going to be a thing within customer experience?
Shaun Schweitzer
Protecting Your Brand's Reputation with ...

In customer experience (CX), every interaction influences your brand's reputation. Concerns like "My reputation is on the line?" highlight the crucial role of CX in maintaining a positive brand image. This blog addresses these concerns, offering strategies for leaders to safeguard their reputation. 

Protecting Your Brand's Reputation with Exceptional Customer Service 
Sam Falletta
What Impacts Call Center Service Pricing?

The cost of call center services can vary significantly based on several factors. Here are key considerations that influence the average pricing: 

What Impacts Call Center Service Pricing?

Client Acquisition

How To Nurture Sales Leads - 6 Simple And Effective Steps

How To Nurture Sales Leads - 6 Simple And Effective Steps

Nurturing leads is an important part of the sales process. But it can also be challenging. Fail to maintain enough contact, and you could lose a potential customer. But if you’re too aggressive about pursuing these leads, you may drive them away.

So, how can you maintain this delicate balancing act, nurture leads effectively, and turn them into customers? Find out now in this blog from Incept as we discuss the basics of cold leads, and discuss six simple and effective steps you can take to turn cold leads into paying, loyal customers.

How To Determine When It's Time To Outsource Lead Generation – The Top 3 Signs

How To Determine When It's Time To Outsource Lead Generation – The Top 3 Signs

Generating leads for your business is hard work. It takes a lot of time and effort to call leads, craft emails, and use other tools to bring in new customers, clients, or partners. According to statistics collected by HubSpot, 60% of marketers said that their Cost Of Acquisition (CAC) has risen in the last few years, and 49% say that increasing customer acquisition is their primary objective.

6 B2B Prospecting Tools You Need to Grow A Business

6 B2B Prospecting Tools You Need to Grow A Business

Every business wants to grow, but do they know how to best do it?

Because we help generate warm sales leads for growing businesses, we want to share the B2B prospecting tools that we’ve found work best for our clients.

We know that you want to spend most of your time closing the deal, but did you know that prospecting for your B2B business is as (if not more) important as sales calls and meetings? If we look at the sales funnel, you’ll naturally need more prospects at the top due to most falling off after continued qualifying.

Therefore, in order to keep the top of your sales funnel filled with activity, you’ll want to use one (or several!) of these B2B prospecting tools to grow your business.

MQL v. SQL: How Businesses Should Define B2B Leads

MQL v. SQL: How Businesses Should Define B2B Leads

The marketing funnel is a strategic B2B lead generation tool - both for marketing and sales teams to use to classify leads, enhance the nurturing strategy, and more effectively measure conversions. Marketing funnels can be made up of many different stages specific to your individual B2B business but most include some version of the following six sales funnel stages:

  • Prospect

  • Lead

  • Marketing Qualified Lead (MQL)

  • Sales Qualified Lead (SQL)

  • Opportunity

  • Client

The marketing qualified lead and sales qualified lead classifications are the most important designations when it comes to the B2B lead nurturing strategy

3 Essential B2B Cold-Calling Scripts to Improve Your Sales Funnel

3 Essential B2B Cold-Calling Scripts to Improve Your Sales Funnel

In 2021, it makes sense with all the latest technology and communication options that phone calls would become less popular for sales and business growth. However, despite this seemingly popular belief, B2B cold calling is more successful than you think!

While we are talking about the success of using phone for B2B lead gen, we want to note that it’s not the only platform we recommend using to grow your sales funnel. Cold calling works best when combined with other outreach methods, such as email or social media to increase touchpoints and awareness. Multi-channel lead gen has shown great success, such as securing a $2 million deal for a client using phone in the multi-channel approach!

Top 5 Things To Consider When Outsourcing B2B Lead Generation

Top 5 Things To Consider When Outsourcing B2B Lead Generation

Business growth is at the top of every company’s goal sheet, making top of the funnel sales and marketing activity increasingly more important. While many companies have at least a few people on their internal sales and marketing team, more and more are beginning to outsource lead generation and appointment setting in an effort to quickly scale.

Choosing an outsourced B2B lead generation partner is a big decision. You're handing over the internal control of your brand for top-of-the-funnel prospects and it's important to really make sure your lead generation and appointment setting partner meets all of your most important qualifications.

How to Follow Up With Inbound B2B Leads Based on Funnel Stage

How to Follow Up With Inbound B2B Leads Based on Funnel Stage

B2B lead generation - a growth topic that can seem so daunting when you first start to dream up your strategy, but really doesn’t need to be so complicated! As experts in outsourced lead generation, we know that lead follow-up is just as (if not more) important as generating new leads.

Inbound lead follow-up strategies also change depending on the type of lead itself. Oftentimes, pitching a sale to new, cold leads will likely not lead to a sale at all and even turn off your potential client from wanting to hear from you ever again. We discussed how to generate and follow up with inbound leads, but if you still aren’t sure the best ways to follow up based on funnel stage, this blog post will help you work to develop a lead generation and follow-up strategy.

How to Follow Up With B2B Leads to Increase Sales

How to Follow Up With B2B Leads to Increase Sales

You don’t hear B2B lead generation being lumped under the customer experience umbrella much, but that needs to change! Content that supports inbound lead generation is likely the first experience a person has with your company and brand. Whether that experience is good or bad will determine if they stick around or if they head off in search of another business that offers more value.

Client Success: How a multichannel lead generation partnership led to a five-fold increase in leads and a $2 million contract

Client Success: How a multichannel lead generation partnership led to a five-fold increase in leads and a $2 million contract

Our client, a premier on-site corporate restaurant management and catering company, has clientele across the United States. They work with many of America’s most respected corporations and institutions and were looking to get in front of a higher number of similar, qualified prospects. The company has a long sales cycle (12-24 months) and offers a high quality/high price point service. Like many companies that Incept works with, this client had limited time to prospect and found it difficult to set appointments with their executive-level sales targets.

Client Success: Expanding lead generation resources to achieve business goals

Client Success: Expanding lead generation resources to achieve business goals

Our client, a company that specializes in a premiere core data processing system, was looking to partner with credit unions to leverage its cutting-edge technology and reach their prospects’ goals. This client wanted to collect data on when their prospects’ core data processing contracts expired as well as share information about their inclusive platform. With a small internal team that had no time to prospect, they found it difficult to sell a high price point product that has a long sales cycle. Their team wears many hats, so they were looking to hand off the detailed work to a lead generation outsourcing partner.

Why fractional outsourcing client acquisition helps business growth

Why fractional outsourcing client acquisition helps business growth

Fractional outsourcing is an on-demand, ad hoc partnership an organization can use for its client acquisition needs. This kind of partnership is ideal for companies that don’t have an internal sales team or need additional support to grow their business.

There are so many organizations struggling to hit their sales goals because their team simply doesn’t have the consistent capacity to prospect and generate leads effectively. In fact, lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. If that’s a struggle you face, keep reading to learn some of the benefits of fractional outsourcing for client acquisition and how it can help grow your business.

7 Critical Steps to Take When Advertising a Lead Generation Event

7 Critical Steps to Take When Advertising a Lead Generation Event

We all know that B2B lead generation is not the easiest task. It takes multiple conversations via advertising, email and phone to finally meet with someone face to face.

If you’re looking to have more in-person conversations with sales leads at a quicker pace, throw an event! Lead generation events aren’t only a great way to prove that you’re an industry leader, but it also gives you the opportunity to develop relationships with key decision makers.

However, planning an event that produces quality results takes a well-thought-out strategy. Below are a few steps to remember when advertising your own lead generation event.

Would you like to learn more about Incept CX Solutions?