Fractional outsourcing is an on-demand, ad hoc partnership an organization can use for its client acquisition needs. This kind of partnership is ideal for companies that don’t have an internal sales team or need additional support to grow their business.
There are so many organizations struggling to hit their sales goals because their team simply doesn’t have the consistent capacity to prospect and generate leads effectively. In fact, lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. If that’s a struggle you face, keep reading to learn some of the benefits of fractional outsourcing for client acquisition and how it can help grow your business.