If you’re looking to win new business as a B2B company, it’s important to use the right channels to set B2B appointments, meet with leads and prospects, and move them down the sales funnel. But what channels are the most effective for B2B appointment setting? In this blog post from Incept, we’ll go over four of the most effective channels that you should use to set appointments with B2B customers.
What are the ROI Benefits of Outsourcing B2B Lead Generation?
Did you know that 85% of B2B marketers say lead generation is their most important content marketing goal? Lead generation is a vital component of marketing strategy, but it can be tricky to manage. There are plenty of advantages and disadvantages to outsourcing B2B lead generation, but if you’re a business owner or marketer, you first need to hone in on your company’s capabilities and determine gaps in your marketing strategy to see if outsourcing B2B lead generation is the right fit for you.
Client Success: How a multichannel lead generation partnership led to a five-fold increase in leads and a $2 million contract
Our client, a premier on-site corporate restaurant management and catering company, has clientele across the United States. They work with many of America’s most respected corporations and institutions and were looking to get in front of a higher number of similar, qualified prospects. The company has a long sales cycle (12-24 months) and offers a high quality/high price point service. Like many companies that Incept works with, this client had limited time to prospect and found it difficult to set appointments with their executive-level sales targets.
Client Success: Expanding lead generation resources to achieve business goals
Our client, a company that specializes in a premiere core data processing system, was looking to partner with credit unions to leverage its cutting-edge technology and reach their prospects’ goals. This client wanted to collect data on when their prospects’ core data processing contracts expired as well as share information about their inclusive platform. With a small internal team that had no time to prospect, they found it difficult to sell a high price point product that has a long sales cycle. Their team wears many hats, so they were looking to hand off the detailed work to a lead generation outsourcing partner.
Why fractional outsourcing client acquisition helps business growth
Fractional outsourcing is an on-demand, ad hoc partnership an organization can use for its client acquisition needs. This kind of partnership is ideal for companies that don’t have an internal sales team or need additional support to grow their business.
There are so many organizations struggling to hit their sales goals because their team simply doesn’t have the consistent capacity to prospect and generate leads effectively. In fact, lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. If that’s a struggle you face, keep reading to learn some of the benefits of fractional outsourcing for client acquisition and how it can help grow your business.