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What are the ROI Benefits of Outsourcing B2B Lead Generation?

What are the ROI Benefits of Outsourcing B2B Lead Generation?

Did you know that 85% of B2B marketers say lead generation is their most important content marketing goal? Lead generation is a vital component of marketing strategy, but it can be tricky to manage. There are plenty of advantages and disadvantages to outsourcing B2B lead generation, but if you’re a business owner or marketer, you first need to hone in on your company’s capabilities and determine gaps in your marketing strategy to see if outsourcing B2B lead generation is the right fit for you.

Why fractional outsourcing client acquisition helps business growth

Why fractional outsourcing client acquisition helps business growth

Fractional outsourcing is an on-demand, ad hoc partnership an organization can use for its client acquisition needs. This kind of partnership is ideal for companies that don’t have an internal sales team or need additional support to grow their business.

There are so many organizations struggling to hit their sales goals because their team simply doesn’t have the consistent capacity to prospect and generate leads effectively. In fact, lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. If that’s a struggle you face, keep reading to learn some of the benefits of fractional outsourcing for client acquisition and how it can help grow your business.